Northfield, Ill., February 9, 2018 – CURAD announced today that its product line, SoothePLUS™, has been named Product of the Year for 2018 in the first-aid category. Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.
For over thirty years, Product of the Year has guided consumers to the best products on the market across 37 countries, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, food and beverage and pet care, and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.
SoothePLUS Gauze and Pads feature ARM & HAMMER™ Baking Soda to provide an extra level of soothing care. The unique product was created to be naturally soothing and help eliminate bacterial odors while helping to protect wounds and absorb excess drainage to promote an exceptional healing environment.
“Product of the year answers an essential question – ‘How do I find great new products – with so many launches, so many claims, how do you find the best?’ This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation,” said Mike Nolan, CEO of Product of the Year. “Product of the Years’ distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”
“Today’s patients are discharged more quickly and this changes the product assortment that they will need. First-aid shouldn’t have to be intimidating for the patient or the loved ones providing care for them. That’s why we’ve partnered with Church & Dwight, the owners of ARM & HAMMER™, to bring to market a product that naturally soothes and provides comfort to wounds,” said Kimberly Washington, vice president of consumer marketing at Medline. “Receiving Product of the Year is a testament to CURAD’s dedication of bringing hospital-grade technology to consumers at home and helping them feel empowered and confident in the products they’re choosing.”Visit http://curad.com/arm-hammer/ for more information on CURAD’s SoothePLUS pads.
About Product of the Year: Product of the Year is the world’s largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit http://www.productoftheyearusa.com.
About Kantar TNS: Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies. Find out more at http://www.tnsglobal.com.